My Views on Rihanna...What You Are Afraid to Say hahaha

So Rihanna has a new album, Good Girl Gone Bad. Paired with the album is a whole new image she has popping off. She drops 10 pounds, cuts her hair ( don't get me wrong it is a wicked haircut), and dawns herself in bondage wear and black clothes. Does this really exemplify bad girl behavior.......ummmmm noooooooooooo! She has a punk look but a pop sound? Maybe Im just not understanding the marketing strategy hehe